Introduction
With the increasing need and monitoring for digital and social marketing is a must for a company. This is the big trend as of now in this fast forever changing pace world of online. With technical evolution it’s proven that the attention span of the average human is 8.25 seconds that’s 4.25 seconds less than in the year 2000 also .35 seconds slower than a goldfish and decreased nearly 25% between the years 2000 to 2015 and the average time a person watches an internet video is 2.7 minutes according to cross river therapy. Therefore, it’s so ever important to engage an audience early to react and resonate with them. This goes hand-in-hand with the busier lifestyle consumers are facing. Therefore, the most engaging things you watch tv, streaming program, or whatever it might be the frame time switches every 4-6 seconds otherwise the consumer starts to lose interest. Customers are now spending more time and resources on owned-media channels such as websites, social and digital video channels, mobile apps, customer-service channels which are producing a noticeable increase in customer-conversion rates and driving the highest ROI’s. This is where I like to focus on to increase consumers and potential buyers to engage and interact with the product that are being featured.
Here is an example of a one-day record on a campaign I was watching for a month using Google Ads to gather the proper analytics to achieve the above set goals.
Looking at the daily users four engaged on this day with nineteen sessions. What was noticeable was the high bounce rate that was sitting on average for the month at the same percentage as the one on this day staying at a 58%, monitoring will occur for 90 days, rule of thumb is we would want to achieve to keep this company between 20-40% on the bounce rate. Moving on to the source and medium, can see where the potential clients are coming from with the breakdown as Facebook was the top producing and Twitter second and the directs are falling short and needs improvement at this point and would definitely-want to see this number to increase. If you notice the goal completions haven't been met for that day, this doesn't mean we can't meet our goal for the month or year. The average time on page was used just to see how engaged the potential consumer is and to set a small benchmark. This seems like a good rate for this company, and we are keeping them engaged but, I ask the question, are users getting to a point and still losing interest? The next step would be to see where users are dropping out at eg, which page? and or last clicked on also to turn the users into conversions.
Here we are focusing on the socials for this particular company, we learnt that the bounce rate worked well for driving consumers to website and also what area the consumers are from. The conversion rate going back to the socials instead of the user staying on the site tells me that some adjustments need to be made for a more engaging response to keep consumers on the web page.
The keywords seem to be going more to the wayside is what most blogs and such want you to believe but, this is a constant track and searching of keywords and when it's always optimized by your SEO specialist it will definitely help direct to your business site with more frequency.
I would like to hear back from you. Please tell me what you would like me to improve on and also to have fun with all of thing’s social and digital marketing.
Social media and digital marketing is an amazing way to present your company, the presence of your company is invalueable on a grande stage and will reach many people so contact me to find out more, Thank You!
